More than anything kiruv means showing a person that you care about him and others. So offer cards in a way that shows the person that you care about him. You could say: Here are fascinating Jewish websites – check it out. If a יום טוב is around the corner or you are at a שמחה, you can say: These websites can fill you in on the significance of this. If a doctor sees your ציצת, use it as a springboard for giving a card. You can ask ‘Would you like to visit the Kotel this evening?’ Aish.com and others offer a live Kotel-cam. Use your imagination.

It happens all the time, someone will say something to you like ‘Happy Hanukah’ or ‘Good Shabbos’ (it’s called ‘bageling’ as in: ‘Where can I get a good bagel with lox’). Their intent is to connect and show they’re Jewish. Here, ‘בעזרת ד, a warm response will make all the difference. And don’t forget to leave a card as well.

If you meet someone regularly, even if he didn’t use the first card, offer another one. Stay on top of it, of course in an appropriate fashion, and ‘בעזרת ד you’ll see results. You could also suggest that he find something interesting, ponder it himself, and then share and discuss it with you. Even if you never meet the fellow again, you never know how far he’ll go, especially if he keeps getting cards from all of us!

In a place where there a number of not-frum people, a great idea would be to find a reason to bring in some muffins, or whatever, and invite them to celebrate. For instance, if you (or someone very close to you) made a bris, a bar mitzva, a wedding, a siyum, or, on someone’s yahrtzeit. Of course, you would disperse some cards on the table and anyone interested in what it’s all about can take a card and check it out!

Please put a card in your mailings and deliveries, and a Kiruv-website in your email. Even if you don’t have a card, write aish.com on a piece of paper, or tell someone about SimpleToRemember.com.

Please keep a supply of cards with you, and ב”נ be מקבל to distribute a certain amount to not-yet-frum people you deal with or meet, or to Frum people-for them to distribute, within a certain time.

More about distributing cards

When you enter a business, before you leave, try asking, ‘Are there any Jewish people working here?’ You’ll usually get the look that says ‘What difference does it make – this is America, you know.’ Say, ‘I have a list of Jewish websites.’ It’s amazing that people say ‘Oh, I’m Jewish – I’ll take one,’ or ‘That person is Jewish – let me give him one.’

Similarly, when you meet someone, while saying ‘Hello’, you can ask ‘Where are you from?’ You can then ask if there are any Jewish people living there. (Or, if he works for a certain company, ask if there are Jewish people working there.) People are very open about it. If he says ‘I’m Jewish’, you say ‘Here, check this out’. Even if he tells you his neighbor (or co-worker) is Jewish, or ר”ל his father is Jewish, say ‘Please give this to him’.

Whenever you call up a company you can ask if there are any Jewish people working there, and again, people are usually open about it. You could then explain that you’re involved with a Jewish website. If he’s Jewish tell him to check out…

If someone tells you ‘Oh, I’m Orthodox’, you can say ‘That’s really great; go for it!’, ‘If you’re comfortable, I have this card you can give to someone that is not Orthodox.’

One of the advantages of presenting a card is that you don’t have to engage in any discussion – the websites themselves, steer those interested, to a more personal program, or you can refer them to other people. At the same time it’s important to know, that that there is overwhelming evidence for ‘מציאות ד’ ית and מעמד הר סיני. (There are great books on these topics; Permission to Believe, Permission to Receive, and Beyond a Reasonable Doubt, also classes by Rav D. Sapirman, at 416.823.9241) Additionally, in centuries of debate, not a single אות of our ‘תורה הק  has ever ח”ו been refuted. So if you don’t understand a particular topic, you can ask someone who does.

A Final Point: Talk about topics which are important to him. Don’t talk about ideas and issues which are entirely not on his mind.

It is not at all necessary to see any websites before telling others about them; if asked, “Have you seen these websites yourself?” you can say that we have live mentors and study sessions. DON’T ח”ו be מיקל in your שמירת עינים.